Times are changing and so should you as a businessperson, if you want to utilize pinterest as a medium to grow your visibility and sales. Below are some of the trends to consider as you make strategies to grow your business via Pinterest in 2022.
Beyond Binary Shift
In 2022, pinners, and especially Gen Zers are expecting more gender-neutral products.
Companies are responding to this shift by launching inclusive products, devoid of gendered labels and colors.
Selling the following products is likely to boost your following and help your business in 2022:
· Unisex kids clothes
· Unisex-nurseries
· Androgynous wedding wear
· Gender-neutral haircut
· Every-kid playrooms
Eco-friendly living
Pinners are increasingly getting tired of junk and trashing and in 2020, expect to see a move towards conscious, healthy living.
And the pressure on companies to play their part is also mounting, if the recent survey is anything to go by. The following areas are of particular importance to business that are keen to score big and up their sales in the eco-friendly living space:
Low-waste living-Offering tips and products that will help cut on wastage is sure to get you increased views and hopefully, product sales.
Solar light crafts-these efficient energy saving designs are sure to score big with pinners.
Thrift store crafts- Pinners are sure to frequent thrift shops this year in search of unique thrift shop crafts to create outstanding home art collections.
Ocean trash art-For the creative ones, turning ocean trash into art can be a great way to make sales on Pinterest.
Protest posters-Ranging from light-hearted to tough-talking placards, climate change posters are sure to score big with Pinners in 2022.
A Wellness Consciousness
In 2022, Pinterest predicts that there will be great emphasis on wellness, not in the line of occasional getaways, but in an everyday way. The following products are bound to be a big hit with pinners in this new year:
Art therapy activities
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