Email marketing has always been a fantastic way to reach your customers - but are you taking advantage of the best practices to make sure that you’re getting the most out of your marketing campaigns? Email marketing is about more than just sending out a blast of marketing emails. If you want to succeed with an email campaign, you’ll want to take the needs and preferences of your target audience into consideration.
Frequency
With email marketing being the most powerful instrument in your digital marketing tool belt, you’ll want to make sure you keep in touch with your target audience base. One of the biggest mistakes you can make, however, is to spam your readers with an excess of information. If you’re going to make an email campaign, try to ensure that you give your customers the respect they deserve. You may need their attention, but that doesn’t mean you can disrespect their time.
A great way to avoid doing this is to take note of the frequency with which your customers check their emails. If you have a customer that opens their email frequently and seems to be engaging with the content you can use a more frequent emails. If you have a customer that doesn’t interact with your emails as often, however, you should only send out emails periodically. This will help to improve their reception to the emails you do send.
Personalization
The days of being able to send out mass batches of information without consideration to your customer base are over. If you don’t start customizing your emails for your consumer base, you won’t have much luck with getting your emails to convert. Personalization can be a long and intricate process, but there are several things you can do in order to make your content more personal.
One of the first things to implement would be the creation of a buyer persona. A buyer persona will help to make the copy you write in your marketing campaigns more targeted and personal. You’ll be able to form a sense of community and brand loyalty by simply taking a little extra time to think about your target audience’s needs and desires.
Another good thing to consider is to find a way to filter out offers in campaigns that your customers have already taken advantage of. For example, you don’t want to send an email trying to persuade your customer to become a premium member if they’ve already bought your premium membership plan.
Consumer Privacy Regulation
Certain states and countries have different privacy laws that you’ll need to take into consideration before you start your campaign. It’s important for you to make sure that you always get the permission of your customers to use their data to format your emails.
As the world becomes increasingly technological, respecting basic consumer privacy rights will become even more important to your clientele. You’ll find that the more consideration you give to the privacy needs of your customers, the more they will respect your company and continue to do business with you.
The El Dorado Hills, CA based company Stanfel Media also practiced what they preached in following the systems and tapping into the resources contained in the company’s very own creation by purchase truckload lots from wholesale and surplus liquidators which would then be resold as individual units for up to a 300% profit margin.
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