We’re living in the 21st century, and there are dozens of new technology trends emerging with each passing day. One such invention is the use of chatbots by almost all the major companies now. Experts suggest that the use of chatbots for conversational marketing has become vital, and by 2020, over 50% of the medium to large-scale firms would be using the privileges of chatbots.
You might be wondering what does the term conversational marketing actually mean, well don’t worry, this article will clear your concept about it. So, let’s dive in.
1. What is Conversational Marketing?
As the name suggests, a conversational marketing approach refers to the interaction of the company representatives with the customers in a personal manner through one-to-one conversations in real-time.
This concept is fairly effective when it comes to earning the trust of customers as direct conversations lead towards a greater sense of attachments and develop interest. Companies follow this to learn about their customers and shorten their sale cycles.
A great example of conversational marketing could be social media sites such as Twitter because you can interact with the customers on an individual basis almost simultaneously.
2. Why Do Companies Need A Conversational Marketing Strategy?
If we think from a customer’s perspective, a warm-hearted, personalized welcome with greetings is just so much better than a general cold-hearted one every-time we visit a website. Hence, designing a strategy for conversational marketing is fairly important to keep the customer engaged and connected to the brand.
Using chatbots for conversational marketing is a booming concept nowadays. Using chat-bots instead of living hosts has a bunch of pros both for the customer and the company.
Not only do the expenses are cut down by avoiding a huge team, but customers are also satisfied with the human-like behavior bots knowing that they aren’t real, which often results in customers being more frank.
3. Can Conversational Marketing Replace Lead Forms?
Whenever the idea of conversational marketing revolves around someone’s mind, they are confused if it leaves any room for lead forms or not. As much as conversational marketing reduces the need for lead gen forms, it doesn’t totally wipe out the need of it.
The customers sometimes want a direct answer to what they’re looking for, which obviously cannot be served better than employing a chatbot, but it's not always the case.
Sometimes, customers are exploring things or either looking for ideas, which is where chatbots cannot really compete with forms. So, while conversational marketing does reduce the need for forms, they cannot replace them as a whole.
4. Future of Conversational Marketing
Keeping in mind the fact that chatbots haven’t come a long way and are still in their emerging phase, the difference they have made in the conversational marketing sector is amazing!
So, even by keeping in view some complexities that are being faced by chatbots nowadays due to the versatile field of conversational marketing, they’re bound to get better over time making marketing even more productive. This all leads us to believe in quite an exceptional future of conversational marketing.
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